Fruitfield

Our ongoing work with Valeo foods covers a number of popular Irish food brands: As a taster, here's two recent examples of packaging design we created for their Fruitfield family of jams. With their new premium preserves, we were tasked with creating a more aspirational brand, in response to research that identified a shift up market in customer preferences for the category. We created a deliberately simple look, which conveys the sense of credibility and quality of their traditional recipe and high-quality ingredients. Similarly, our work on the Old Time Irish Whiskey Marmalade was designed to create a strong mood of authenticity and quality - and to strongly differentiate this more "mature" product brand from their core range.