TV Licence

We were recently commissioned by RTE and An Post to create a brand identity for the TV Licence. Research had shown confusion amongst consumers as to the ownership and beneficiaries of the TV Licence - and this situation was further clouded by political discussion about how the funding model may need to change to suit changes in how content is consumed. We were briefed with a clear strategy as to how the branding needed to be perceived: Independent, progressive and robust - but not punitive or authoritarian. We developed a concept that reflected the many ways funded content can now be enjoyed - and created a naming structure that allows for future change without affecting this investment in branding.