Women's National League

The Football Association of Ireland commissioned us to create a brand identity for the Bus Éireann Women's National League, as part of their strategy to drive engagement and involvement in women's soccer. As with many sporting and arts brands, the key challenge was to balance the visibility of the title sponsors with that of the league itself. We also needed to ensure that the brand identity could accommodate future changes in sponsorship. The end result was very well received, and continues to build profile and credibility for this growing sport.